SmartMLS Privacy Statement

This Privacy Statement (“Statement”) describes how SmartMLS Inc. (“SmartMLS,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards personal information when you use our website smartmls.com, related mobile applications, and other products or services (collectively, the “Sites”).
By using or registering on our Sites, you agree to the practices described in this Statement and our Terms of Use. Please review this page periodically, as we may update our privacy practices over time.
1. Information We Collect
We may collect the following categories of personal information depending on how you interact with our Sites:
• Identifiers and Account Details: Name, address, email, phone number, user credentials, professional or license numbers, and similar identifiers.
• Payment and Transaction Data: Payment card information, billing address, and related payment details (processed securely by third-party vendors).
• Internet and Technical Information: IP address, browser type, operating system, referring URLs, session logs, and device identifiers.
• Professional and Employment Data: Brokerage affiliation, license verification details, or professional associations.
• Communications: Messages, inquiries, feedback, or application materials submitted through our Sites.
• Location Information: Approximate geolocation or regional information derived from your device or browser.
• Inferred Data: Preferences, behavior, or interests based on your interactions with our Sites.
We retain this information only as long as necessary for legitimate business, legal, or operational reasons.

2. How We Collect Information
A. Direct Collection: You provide data when you create an account, request information, participate in services, or otherwise communicate with SmartMLS.
B. Automatic Collection: We collect information through cookies, web beacons, and similar technologies to enhance performance and personalize content. You can manage cookie settings through your browser; however, disabling cookies may limit certain features.
C. Analytics and Third-Party Tools: We use analytics tools (such as Google Analytics) to understand how users interact with our Sites and improve functionality. For more on Google’s data practices or to opt out, visit: https://tools.google.com/dlpage/gaoptout.
D. Third-Party Sources: We may supplement your information with data from third-party partners, such as professional associations or public databases, to verify licensing or improve accuracy.

3. How We Use Information
SmartMLS uses personal information to: Provide, maintain, and improve our services; Communicate with you about your membership, account, or transactions; Send updates, newsletters, and promotional materials (if you have not opted out); Customize user experience and deliver relevant content; Conduct internal analytics, audits, and compliance checks; Prevent fraud, enforce security, and meet legal obligations.

4. How We Share Information
We may share personal information with: Service Providers (hosting, analytics, marketing, or payment processing); Professional Partners (associations, brokers, or appraisers); Legal and Regulatory Authorities (to comply with laws or court orders); and Corporate Transactions (in connection with a merger, sale, or restructuring). We do not sell or rent your personal information to third parties.

5. Cookies and Tracking Technologies
Cookies and similar technologies help us analyze trends, manage the Sites, and remember your preferences. You may configure your browser to reject cookies, but certain features may not function properly.

6. Data Security
SmartMLS implements commercially reasonable safeguards—technical, administrative, and physical—to protect personal information. However, no online platform can guarantee absolute security. You are responsible for protecting your login credentials and for notifying us at data@smartmls.com if you believe your account has been compromised.

7. Children’s Privacy
Our Sites are not directed to or intended for use by children under 13. We do not knowingly collect personal information from minors. If we become aware that data from a child under 13 has been collected, we will promptly delete it.

8. Your Choices and Rights
You may access, correct, or delete your information by contacting data@smartmls.com. You may also opt out of marketing emails using the “unsubscribe” link or by emailing us directly. You can also request information about our privacy practices or the personal data we hold about you.

9. California Privacy Rights
California residents have the right to know what personal information we collect and disclose, request deletion of their information (subject to certain exceptions), opt out of the sale of their data (SmartMLS does not sell data), and receive equal service regardless of whether they exercise privacy rights. Requests should be sent to data@smartmls.com with the subject line “California Privacy Request.”

10. International Access
If you access our Sites from outside the United States, you acknowledge that your information may be processed in the U.S. By providing personal information, you consent to its transfer and processing in accordance with U.S. law.

11. Do-Not-Track (DNT) Signals
At this time, our Sites do not respond to web browser “Do Not Track” signals or similar mechanisms.

12. Updates to This Privacy Statement
SmartMLS may revise this Privacy Statement periodically. When we do, we will post the updated version with a new “Effective Date.” Continued use of our Sites constitutes acceptance of any revisions.

13. Dispute Resolution and Arbitration
Before initiating any legal action regarding this Privacy Statement or your use of the Sites, both you and SmartMLS agree to attempt in good faith to resolve the dispute through written notice and informal discussions.
If the dispute is not resolved within 30 days, either party may elect to submit it to binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules.
Key Terms: Arbitration will occur on an individual basis only; class or representative actions are not permitted. The arbitration will take place in New Haven County, Connecticut, or virtually, at the arbitrator’s discretion. The arbitrator, not any court, will have exclusive authority to interpret and enforce this arbitration agreement, including any dispute over its scope or validity. Judgment on the arbitration award may be entered in any court with proper jurisdiction. By using our Sites, you waive the right to a trial by jury or to participate in a class action, to the fullest extent permitted by law. Nothing in this section prevents either party from seeking injunctive or equitable relief in state or federal court for unauthorized use, data breaches, or misuse of confidential information.

For questions related to our Privacy Statement, please contact SmartMLS Inc. 55 Old Gate LN, Milford CT 06460 / data@smartmls.com / 203.750.6000